EUROPEAN COMMUNICATION MONITOR 2017

Your opinion counts – represent your country and organisation in the largest annual survey on public relations and strategic communication worldwide!


The survey, now in its eleventh year, addresses topics such as visual communication, social bots, quality management, benchmarking, and the challenges of hypermodernity for today’s organisations.


We are interested in the opinions of communication professionals working in organisations and consultancies. It will take between 12 and 15 minutes to answer the questions. All participants will receive a full report of the results and be entered into a prize draw for 5 Fujifilm Instax Mini 8 Instant Film Cameras – a must-have gadget.

The European Communication Monitor is led by professors from renowned universities within the framework of the European Public Relations Education and Research Association (EUPRERA) together with the European Association of Communication Directors (EACD), supported by Prime Research, a global leader in communication research. Privacy is fully respected: participants can not be identified and no data will be provided to anyone outside the academic research team.

Research Team
Ansgar Zerfass, Prof. Dr., University of Leipzig (GE) - Lead Researcher (Contact); Ralph Tench, Prof. Dr., Leeds Beckett University (UK); Piet Verhoeven, Assoc. Prof. Dr., University of Amsterdam (NL); Dejan Verčič, Prof. Dr., University of Ljubljana (SI); Angeles Moreno, Prof. Dr., University Rey Juan Carlos, Madrid (ES)

National research contacts and professors
Emanuele Invernizzi, Milan (IT); Valerie Carayol, Bordeaux (FR); Jesper Falkheimer, Lund (SE; Finn Frandsen, Aarhus (DK); Oyvind Ihlen, Oslo (NO); Vilma Luoma-aho, Jyväskylä (FI); Waldemar Rydzak, Poznan (PL); Denisa Hejlova, Prague (CZ); Alexandra Craciun, Bucharest (RO); Ayla Okay, Istanbul (TR); Evandro Oliveira, Braga (PT); John Gallagher, Dublin (IE); Andrea Catellani, Louvain (BE); Liudmila Minaeva, Moscow (RU)

Organised by: Partner: Media partner:
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Click here
to access the ECM website with reports of previous surveys, webvideos and publications.